.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, once accustomed to running into billions in equity capital every year, have raised virtually $360 million thus far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That slowdown results from market concentration, heightened regulatory pressures, as well as economical uncertainties.ADWEEK spoke to 5 VCs who continue to invest in adtech business, even with these problems, about what they are actually seeking and also what they avoid. Probably unsurprisingly, these investors are actually targeting possibilities in privacy-focused technologies and also industry-specific places like hooked up television.